What is a Brazilian Blowout?

If you have been looking for a hair treatment that fixes frizz and leaves hair smooth and shiny, you may be wondering: what is Brazilian Blowout? There is a lot of hype over this popular hair treatment, both from the media and from happy clients. Since I have always been plagued by frizzy, dry, unmanageable hair, I went on a search to find out as much information as I could about Brazilian Blowout.
Brazilian Blowout is a process of hair straightening/hair smoothing. The process is supposed to condition hair, seal the cuticle, and actually improve the health of hair rather than damage hair, as many chemical treatments do. The treatment will leave hair shiny, frizz-free, and manageable, drastically cutting down the amount of time clients dedicate daily to hair care. It works on all hair types and creates a protective protein layer around the hair shaft.
What is the Brazilian Blowout Process Like?
Brazilian Blowout can be done on any hair type: processed, damaged, color-treated, dry, or frizzy. If you are looking at having the treatment done, the first step is to find a salon with a stylist certified to do the treatment. When you arrive at your appointment, your stylist will first wash your hair with a specially formulated shampoo. Your hair will then be split into sections and the stylist will apply the treatment to each of the divided sections. Next, your hair will be blow-dried and flat ironed to seal in the treatment. You will then have a treatment masque applied, followed by a smoothing serum once that is rinsed out. Finally, your hair will be ready for a final blow dry and can be styled as desired. The process takes a total of about 90 minutes.
How About Cost, and How Long Will it Last?
The cost of the treatment depends on several factors, including your area and the salon you choose, but ranges anywhere from $150 to $400 or $500. Additional costs will include aftercare products meant to extend the life of the treatment. There are many different aftercare products, including shampoo and conditioners, that are supposed to help your treatment last longer. The products are not cheap, so if you are considering having the treatment done, plan to spend up to $100 or $150 more for aftercare. Despite the hefty price tag, happy clients are saying the cost is well worth it and claim the results are "life-changing".
Besides using the proper aftercare products, clients also report that the treatment lasts longer if they wash their hair less often, as opposed to washing it every day. The Brazilian Blowout will last for 10-12 weeks, depending on your hair type and aftercare methods. And according to the manufacturer, the treatment is cumulative, meaning the more you have it done, the healthier your hair will be and the results will last even longer.
Is a Brazilian Blowout right for you? In the end, it is a personal choice and one you should discuss with your stylist, especially since the treatment has come under some scrutiny because of the supposed use of formaldehyde in the products. If you decide to go ahead with a treatment, be sure you search for a certified stylist in your area.
Shannon Adrian is a work at home mom specializing in online business and is the author of the What Is Brazilian Blowout Blog.


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